For the past few weeks, I have been using Pinterest to
help me plan special events with friends and family. First, a friend of mine
was relocating to Georgia and another friend and I were having lunch with her
to bid her farewell. We wanted to make
this lunch special. Of course, we could have given her a Target gift card to
help her buy things to spruce up her new place or buy her a picture frame with
a photo of the three of us in it. But we wanted to be unconventional, creative.
So the two of us took to Pinterest and pretty much used it the way we would use
Google – we typed in “going away gift ideas” and lots of results popped up.
Our friend ended up getting two things from me thanks to
Pinterest: a cup filled with Starbursts at the bottom and Blow Pops at the top
and a straw bearing a sign that said “You Suck” in large letters and “for
leaving us” in small letters and a seven-day pill box filled with M&Ms,
Skittles, Starbursts and small pieces of folded paper with a memory the three
of us shared written on it for each day. My friend got her several gifts, all
either wrapped up or enclosed in an envelope, with a label on them saying,
“Open when you’re…” The blank was filled with different occasions, such as
bored, tired, need a snack, etc. It was truly the gift that kept on giving.
I also have been using Pinterest to come up with
different ideas for my gender reveal dinner that took place in October and my
baby shower that will take place in January.
So many great ideas were inspired by Pinterest, truly making each event
unique and unconventional. In some
instances, I even visited the site that the photo came from to see if I could
get further inspiration or detailed instructions on how to make the idea work.
But little did I know that doing so was being recorded as
part of Pinterest’s new set
of analytics that shed light on how images shared on the site resonate with
users. Earlier this year, Pinterest
began allowing accounts track how many people have pinned content from their
website, how many people have visited their sites from Pinterest and how many
Pinterest impressions their content has generated. It will also show a
selection of the most recent pins captured from their site and the content
that’s been re-pinned and clicked on the most within Pinterest.
These analytics are especially important to marketers
because they give them a window into consumers’ preferences. For example, a
particular retailer may benefit from knowing that blue is the most popular
color of a style of shirt, or that red is the most popular color of a style of
shoe. Contests and promotions can also be executed on Pinterest to increase the
number of shares certain products receive. In my situation, bloggers could
benefit from knowing which DIY projects and crafts resonate most with people.
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